du renews its confidence in OMD

Media network re-appointed on the UAE telco's account after a four-way pitch

Dubai,October 03, 2011 - The statutoryreview of du's media agency arrangements has recently been concluded with there-appointment of OMD, the global communications planning network of theOmnicom Media Group. OMD was first appointed in 2006.

The four-waycontest, which started in April and included Mediavest, Mindshare and MEC, wasintended to enhance the effectiveness and efficiency of du's communicationsplanning and deployment in the future.

Hala Badri, EVP- Brand &Communications, du, said: "We are pleased to announce our decision to retainOMD as our media agency ofrecord. Despite the rigorous multi-agency evaluation process, OMD's team demonstration of their sharp understanding of our business and qualityof team really stood out. The evaluation focused primarily on optimizingeffectiveness and efficiency of our media planning and buying, and thepresentations from all the four agencies were really impressive. We lookforward to our continued association with OMD to derive the maximum mileage."

This decisionconfirms the performance and contribution of OMD to du's stunning businesssuccess since its inception in 2007. Today, du enjoys a market share of more than 44% in mobile services and over 4.7million customers who use its voice (landline and mobile), data, Internet andTV services.

"The telecomsector being such a fluid and dynamic market, we've always had to ensure wewere on top of our game for du," commented Shadi Kandil, managing director ofOMD UAE. "This focus and determination has clearly paid off as we've been ableto not only keep on making the difference for du but also with our competitors.I am very proud of what our extended team has achieved, which is to demonstratetime and again that our client's trust in us in indeed well placed."

This is yetanother testament of OMD's expertise in the telecom sector as it follows theagency's win of the Vodafone account in Egypt after a hotly contested pitch.

- ENDS -

Posted on: Oct 3 2011

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Category

Description

Telecommunications

http://www.du.ae
Country: UAE

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

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