Ericsson (NASDAQ:ERIC) executives highlighted the importance of the overall enhanced customer experience, the potential of broadband to increase revenue, and discussed the post 3G technology evolution at The Telecoms and ICT event for Saudi Arabia (TELSA) from 29 - 30 January in Riyadh.

President of Ericsson, Kingdom of Saudi Arabia, Ali Eid took part in a panel discussion entitled "Is Saudi Readyæ" which brought together leaders from across the regional telecoms industry to discuss the current telecom infrastructure. The panelists also discussed other key topics such as the evolution of the Saudi telecom sector to deliver the necessary technology, connectivity and quality services to customers moving forward.

"The Saudi market is one of the region's largest economies and is also becoming one of the fastest growing telecommunication markets," commented Eid. "The Kingdom of Saudi Arabia has tremendous potential from an ICT perspective and events such as TELSA which bring industry leaders together allow us to connect with our partners and discuss ways in which we can contribute to the future growth of the industry."

In addition to the above panel, Ericsson was also represented in three different discussion panels with Andreas Krenn, Head of Market Development Mobile Broadband, Ericsson MENA region joining a debate on the post 3G evolution entitled 'Debating the options for post 3G technology evolution: WiMAX, LTE, FTTH and HSPA.' Ahmed Seemab, Regional Head of Market Development, Managed Services Practice, Middle East Region, Ericsson, also took part in a discussion on delivering high value services and superior customer experience. Andrea Petti, Director of Industry Verticals, Ericsson MEA, took part in a workshop which gave in-depth information and strategies on the opportunities that telecommunications and ICT are opening up for senior telecoms executives in the oil, gas and industrial sector.

The event is the only dedicated B2B telecommunications and ICT exhibition and conference in Saudi Arabia and is considered the arena for leading industry players including local, regional and international telecom operators, regulators, service providers and government agencies to come together to network and exchange knowledge.

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