Middle east and Asia event
Free web source for technology events related to all sectors
Oracle Buys BlueKai
 
 
Share on Facebook         Share on LinkedIn    
 
Oracle Extends the World’s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience

26 February, Dubai, UAE: Oracle has announced that it has signed an agreement to acquire BlueKai, the industry’s leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

The BlueKai solution includes its Data Management Platform, which centrally organizes a company’s customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world’s largest third party data marketplace to augment a company’s proprietary customer data with actionable information on more than 700 million profiles.

BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels.

BlueKai combined with Oracle’s Marketing and Social solutions provide customers with the ability to build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources.

The combination will also allow both B2B and B2C organizations to build unmatched personalized cross-channel campaigns and customer interactions across e-mail, web, social, mobile, advertising and syndicated content channels.

The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer lifecycle.

More information on this announcement can be found at http://www.oracle.com/bluekai

Press release posted on: Feb 26 2014

Cloud company NetSuite helps UAE organizations scale and grow
Crowd-sourcing project managed by Oracle Academy and Carnegie Mellon University makes “Alice” available to students in Arabic
Oracle Unveils Latest Technology Innovation in the State of Kuwait
Oracle Works with Infosys and Wipro to Extend Flexibility and Choice for Oracle Fusion Application Adoption for Oracle's PeopleSoft Customers
Qatar's Aspire Zone Foundation rolls out Oracle E-Business Suite R 12 to integrate sports business units
Oracle Buys ClearTrial
Oracle Unveils Oracle's AutoVue 20.2
Oracle Completes Acquisition of RightNow

CategoryDescription
Software Industry
 
http://www.oracle.com
Country: USA

Oracle (NASDAQ: ORCL.) is the worlds largest enterprise software company.

Mailing address:
Oracle Corporation
500 Oracle Parkway
Redwood Shores, CA 94065

General inquiries
+1.800.ORACLE1

International
+1.650.506.7000

Directions
Headquarters and Pleasanton
+1.650.506.0024













About us  |  Contact us  |  Partners  |  RSS
© 2019 MySolutionInfo.com