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Travelport continues to drive industry momentum with its pioneering airline merchandising technology
 
 
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150 airlines now live with Travelport Rich Content and Branding; tailored offers also now available

Langley, UK. 10 March 2016: Travelport (NYSE:TVPT), a leading Travel Commerce Platform, is today announcing new initiatives and celebrating a major milestone in relation to its airline merchandising technology. Launched exactly three years ago at the CAPA Aviation Summit in Dublin, Ireland, Travelport’s suite of merchandising products has continued to go from strength to strength and is setting Travelport apart from its peers in the distribution channel.

The Merchandising Suite comprises of three components, designed to help transform the way airlines deliver and display their products to travel agents:

·         Aggregated Shopping integrates in the same selling screens, shopping results for carriers who deliver their data through traditional means such as ATPCo and those with whom Travelport has a direct Application Programming Interface (API) connection.

·         Ancillary Services enables travel agents to sell to their customers the ever increasing range of airline ancillaries, such as checked baggage, premium seats, fast track security access, lounge passes and so on, directly through the Travelport point of sale.

·         Travelport Rich Content and Branding, including Fares Families, allows airlines to more effectively display their full range of products for sale in the intermediary channel in line with how they sell on their own websites. This includes detailed product descriptions and imagery, optional or ancillary products for sale and the “bundles” offered in each of their fare families.

As of today, 150 airlines are now live with Travelport Rich Content and Branding. Travelport has added over 100 airlines since the start of 2015, demonstrating the value they see in Travelport’s technology as an aide to drive additional revenues per seat and to detail the differentiated products and services they offer, which the traditional “green screen” GDS cannot do effectively.

Building on this success, Travelport has recently also added the capability for airlines to make tailored or personalised offers to both individual travel agencies and/or the corporations that a Travel Management Company services.  

Recent examples of how airlines are displaying their tailored offers for travel consultants to search, sell and book include:

·         Air India, which is allowing UK-based travel agents the chance to offer customers booking business class flights a limo service to the airport and

·         TAM Airlines, which is offering its economy customers in the UK the chance to pay to use the British Airways’ business class lounge at London Heathrow’s Terminal 3.

In the past few weeks, Travelport has announced that carriers such as British Airways, Iberia, SAS and JetBlue have all joined the roster of airlines around the globe using Rich Content and Branding including Fares Families.

Celebrating Travelport’s achievements in airline distribution at CAPA’s Airlines in Transition Summit in Dublin today, Derek Sharp, Travelport’s Senior Vice President and Managing Director for Air Commerce, commented: “We’re delighted to be celebrating such a major milestone in the evolution of Travelport’s airline merchandising technology where we now lead the industry by a considerable margin. To reach 150 airlines enabled with Travelport Rich Content and Branding including Fares Families is a fantastic achievement.”

“However we aren’t resting on our laurels. We are listening attentively to our airline customers and their changing needs in the distribution of their products whilst ensuring that our travel agency customer efficiency remains optimised. The new developments that enable personalised, tailored offers to individual corporations and travel agencies illustrate the further execution of our strategy to change our relationship with airlines to deliver higher value.

About Travelport (www.travelport.com)

For Travelport media enquiries, please contact:

 

Mark Hamilton, Senior Manager, Corporate Communications

Tel: +44 (0)1753 288342

Mob: +44 (0)7552 212132

Email: mark.hamilton@travelport.com

 

Kate Aldridge, VP Corporate Communications

Tel: +44 (0)1753 288720

Mob: +44 (0)7921 698757

Email: kate.aldridge@travelport.com


Press release posted on: Mar 14 2016

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CategoryDescription
Software Industry
 
http://www.travelport.com/
Country: UAE

Travelport is a broad-based business services company and a leading provider of critical transaction processing solutions to companies operating in the global travel industry.

With a presence in 160 countries, approximately 5,400 employees and reported 2009 revenues of $2.2 billion, Travelport is comprised of the global distribution system (GDS) business that includes the Galileo and Worldspan brands; GTA, a leading global, multi-channel provider of hotel and ground services; and Airline IT Solutions, which hosts mission critical applications and provides business and data analysis solutions for major airlines.

Travelport also owns approximately 48% of Orbitz Worldwide (NYSE: OWW), a leading global online travel company. Travelport is a private company owned by The Blackstone Group, One Equity Partners, Technology Crossover Ventures, and Travelport management.

http://twitter.com/Travelport
http://www.youtube.com/travelporttube

For media enquiries, please contact:
Alana Ngoh
PR Manager, Middle East
Travelport
Tel: +971 4 607 0548
Mobile: + 971 50 810 0972
E-mail: alana.ngoh@travelport.com













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