Langley, UK. 10 March 2016: Travelport (NYSE:TVPT), a leading Travel Commerce Platform, is today
announcing new initiatives and celebrating a major milestone in relation to its
airline merchandising technology. Launched exactly three years ago at the CAPA
Aviation Summit in Dublin, Ireland, Travelport’s suite of merchandising
products has continued to go from strength to strength and is setting Travelport
apart from its peers in the distribution channel.
The Merchandising Suite
comprises of three components, designed to help transform the way airlines
deliver and display their products to travel agents:
·
Aggregated Shopping integrates in the same selling
screens, shopping results for carriers who deliver their data through traditional
means such as ATPCo and those with whom Travelport has a direct Application Programming
Interface (API) connection.
·
Ancillary Services enables travel agents to sell to their
customers the ever increasing range of airline ancillaries, such as checked
baggage, premium seats, fast track security access, lounge passes and so on,
directly through the Travelport point of sale.
·
Travelport Rich Content and
Branding, including Fares Families, allows airlines to more effectively display their full range of
products for sale in the intermediary channel in line with how they sell on
their own websites. This includes detailed
product descriptions and imagery, optional or ancillary products for sale and the
“bundles” offered in each of their fare families.
As of today, 150 airlines are now live with Travelport Rich Content and
Branding. Travelport has
added over 100 airlines since the start of 2015, demonstrating the value
they see in Travelport’s technology as an aide to drive additional revenues per
seat and to detail the differentiated products and services they offer, which
the traditional “green screen” GDS cannot do effectively.
Building on this success, Travelport has recently also added the
capability for airlines to make tailored or personalised offers to both
individual travel agencies and/or the corporations that a Travel Management
Company services.
Recent examples of how airlines are displaying their tailored offers for
travel consultants to search, sell and book include:
·
Air India, which is
allowing UK-based travel agents the chance to offer customers booking business
class flights a limo service to the airport and
·
TAM Airlines, which is
offering its economy customers in the UK the chance to pay to use the British
Airways’ business class lounge at London Heathrow’s Terminal 3.
In the past few weeks, Travelport has announced that carriers such as
British Airways, Iberia, SAS and JetBlue have all joined the roster of airlines
around the globe using Rich Content and Branding including Fares Families.
Celebrating Travelport’s
achievements in airline distribution at CAPA’s Airlines in Transition
Summit in Dublin today, Derek
Sharp, Travelport’s Senior
Vice President and Managing Director for Air Commerce, commented: “We’re delighted to be
celebrating such a major milestone in the evolution of Travelport’s airline
merchandising technology where we now lead the industry by a considerable
margin. To reach 150 airlines enabled with Travelport Rich Content and Branding
including Fares Families is a fantastic achievement.”
“However we aren’t resting on
our laurels. We are listening attentively to our airline customers and their
changing needs in the distribution of their products whilst ensuring that our
travel agency customer efficiency remains optimised. The new developments that enable
personalised, tailored offers to individual corporations and travel agencies illustrate
the further execution of our strategy to change our relationship with airlines
to deliver higher value.”
About Travelport (www.travelport.com)