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Fashion and Data Combine to Create Iconic African Designs
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Three iconic African fashion designers were brought on board to create 12 extraordinary outfits from vast amounts of data extracted from the cities of Nairobi, Lagos and Johannesburg

GAUTENG, South Africa, August 27, 2018/ -- The power of technology and fashion have combined in a thought-provoking project that demonstrates how data can transform African cities. Tech leader Siemens (www.Siemens.com) used data from the cities of Lagos, Nairobi and Johannesburg and wove it into unique fabrics which tell a story about each city. Three iconic African fashion designers then used the fabrics to create one-of-kind outfits, which are as stylish as they are smart!

FABRIC - launched in Johannesburg on 23 August - showcases how digitalization of the industrial world is fast becoming the biggest transformation of our time, and highlights how data combined with smart technology will ensure that tomorrow’s cities are more connected, efficient and powered.

Three iconic African fashion designers were brought on board to create 12 extraordinary outfits from vast amounts of data extracted from the cities of Nairobi, Lagos and Johannesburg. The intricate garments by John Kaveke (Kenyan), Zizi Cardow (Nigerian) and Palesa Mokubung (South African) outline a variety of patterns from power grids, shipping and tonnage to population densities, transport and areas of connectivity. Data from each of these sectors tell a powerful story about each city and how digitalization can transform them. All of this is told through the universal language of fashion and design.

“This is how we thought to express the aspect of digitalization. As urbanization rapidly increases, cities need to start preparing for the effects it will have on infrastructure, energy, water and transportation systems,” said Keshin Govender, Group Communications Head for Siemens South Africa.

Data gives greater insight on what makes each city tick, helping us make calculated decisions and improve service delivery to the people. Through the FABRIC project, it was evident that the challenge is not what to do with the avalanche of data but rather accessing reliable and recent data.

“This project has highlighted the need for access to data in order to make sound urban planning decisions,” explained Govender.

Siemens is well positioned in automation, electrification and digitalization to find solutions to the various challenges of today. It is uniquely positioned to unlock the potential of digitalization through its combination of digital expertise, domain know-how and understanding of hardware in order to leverage digital technologies and optimize operations.

While there is a growing adoption of intelligent machines within certain sectors like the automotive industry, the real opportunity for Africa lies in sectors where it has not yet been explored like manufacturing, energy and transportation. This is a remarkable opportunity for Africa which will result in the establishment of new industries and new jobs, while exponentially increasing skills development and contributing to GDP.

Distributed by APO Group on behalf of Siemens AG.

For media enquiries:
Keshin Govender, Group Communications Head for Siemens South Africa.
Cell: 071 492 3789
Email: Keshin.Govender@Siemens.com

Press release posted on: Sep 1 2018

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Country: Germany

Siemens AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the industry, energy and healthcare sectors. For over 160 years, Siemens has stood for technical achievements, innovation, quality, reliability and internationality

The Siemens Industry Sector (Erlangen, Germany) is the worldwide leading supplier of environmentally friendly production, transportation, building and lighting technologies. With integrated automation technologies and comprehensive industry-specific solutions, Siemens increases the productivity, efficiency and flexibility of its customers in the fields of industry and infrastructure. The Sector consists of six divisions: Building Technologies, Drive Technologies, Industry Automation, Industry Solutions, Mobility and Osram. With around 204,000 employees worldwide (September 30), Siemens Industry achieved in fiscal year 2010 total sales of approximately €34.9 billion. http://www.siemens.com/industry

The Mobility Division (Berlin, Germany) is the internationally leading provider of transportation and logistics solutions. With its "Complete mobility" approach, the Division is focused on networking the various modes of transportation in order to ensure the efficient transport of people and goods. "Complete mobility" combines the company's competence in operations control systems for railways and traffic control systems for roadways together with solutions for airport logistics, postal automation, traction power supplies and rolling stock for mass transit, regional and mainline services, turnkey systems as well as forward-looking service concepts. With around 24,000 employees worldwide, Siemens Mobility posted sales of EUR6.5bn in fiscal year 2010 (ended September 30).

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