October 09, 2011 - Mahindra Satyam, a leading global consulting and IT services provider, announced that it has partnered with iPipeline, a leader in providing innovative marketing, selling and processing solutions to the banking, financial services and insurance and markets. As a part of this partnership Mahindra Satyam will position 'CRM for Financial Services' to the Banking and Financial Services clients in the Middle East, and also Asia Pacific and India markets.

"Mahindra Satyam has a strong focus in the banking and financial services sector, and we plan to actively position iPipeline CRM for Financial Services to our customers and prospects in Middle East and Asia, especially those focusing on Wealth Management," said Rohit Gandhi, Senior Vice President - APAC, India, MEA, Mahindra Satyam. "iPipeline's solution supports the cultivation of lasting, profitable relationships between a company and its clients by integrating sales, marketing, and front-line service within the organization's daily workflow. This process eliminates many of the common business issues that lead to poor customer service and missed sales opportunities. It also enables advisors to grow a relationship tree to favorably impact profitability metrics and increase revenue."

"iPipeline is strategically committed to capturing business opportunities in the Asian insurance and financial services markets. This partnership with Mahindra Satyam gives us an excellent opportunity to extend the deployment of our CRM for Financial Services solution to a broad range of banks and financial services companies," said Andrea Evans, EVP, AMS and CRM, iPipeline. "Client loyalty is a primary driver for building assets under management and securing new customers. Our solution extends Microsoft Dynamics CRM to provide a complete suite of financial services-specific features and functionality designed to successfully navigate a complex network of relationships. We are dedicated to supporting the demanding needs of Mahindra Satyam's financial clients in Middle East and Asia."

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