Dubai, UAE - 11 September, 2011 - HP today announced that Asiacell, the first and largest Iraqi telecommunications company and the first mobile telecom company to provide coverage for all of Iraq, has boosted its operational efficiency with an HP Business Service Management solution. HP Software has transformed Asiacell's IT environment and streamlined its business processes to improve the delivery of fast, innovative services to its 8 million subscribers across Iraq.

HP Business Service Management software gives Asiacell's IT team full visibility of the company's IT infrastructure, applications and services as a single integrated platform that can be tracked, managed and controlled more efficiently. Tool consolidation and the automation of previously manual tasks have boosted productivity while cutting operational expense. Intelligent monitoring capabilities expedite problem diagnosis and resolution to keep Asiacell's operations running without disruption to services, ensuring customer satisfaction.

Asiacell, an affiliate of Qtel, worked with HP partner Iraqcom to implement HP Business Service Management software, including:

HP Universal Configuration Management Database software - provides unparalleled infrastructure visibility for consistent and reliable delivery of Asiacell's IT and business services.

HP Service Manager 9 - eliminates manual practices, accelerating Asiacell's business transformation without increasing risk.

HP Operations Manager 8 - improves the efficiency of Asiacell's IT operations by delivering advance warning of service disruptions and enabling the isolation of root causes before they impact the business.

HP Network Node Manager - provides comprehensive management and monitoring functions to increase network performance, availability and security.

HP Discovery and Dependency Mapping Advanced Edition - automates the mapping of Asiacell's services, applications and underlying infrastructure to deliver the advanced visibility required for effective changes and future planning.

"Phase 1 of Asiacell's project to build an enterprise-class management and monitoring system, starting with the IT department, has been100% successful," said Muhammad Tawfiq, Senior IT Manager of Asiacell. "HP Business Service Management software has improved our ability to respond to market changes and provide better quality services."

"Using HP Software will help ensure that Asiacell experiences no disruptions in customer service as they adapt and evolve with market changes," said Karim Cheikh Ali, Software Country Manager, HP Kuwait & Iraq. "Customer satisfaction and superior service is a must in Asiacell's business, and HP Software will be a key solution to help them pave the way for their flexible expansion in the future."

HP Software is a key component of the Instant-On Enterprise. The Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

HP's premier client event, HP DISCOVER, takes place Nov. 29 - Dec. 1 in Vienna, Austria. The event showcases how organizations can get started on their Instant-On Enterprise journeys.

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