New Delhi India: All of us are prone to a variety of risks to our health as we go with our day-to-day lives. Driving in cars, flying in planes, engaging in recreational activities, and being exposed to environmental pollutants all pose varying degrees of risk. Such health hazards can be avoided if we had the opportunity to make informed choices. Indoor air pollution is one risk that you can do something about. Sharp has come up with the perfect solutions to cater to such health hazards through its extensive marketing of its proprietary Plasmacluster Ion Air Purifiers i.e. Home and Car Air Purifiers in India through direct selling.

Speaking about this Mr Sunil K Sinha, Managing Director & CEO India Region of Sharp Business Systems (India) Limited said, “Purifiers are the need of the day, as we buy Mineral Water, RO or even better water filters. For whatæ To save us from some petty diseases like upset stomach etc. But what about airborne diseases æ H1N1, Bird Flu, Swine Flu, Tuberculosis, and so many others are killing millions in India every year. We are blissfully ignoring this, while taking 20,000 odd Breaths every day! Just consider, 1.34 million premature deaths occurred in 2008 as per WHO from respiratory diseases! This partnership is expected to provide SHARP the needed impetus for users to experience its benefits , since we also believe that this latest technology needs to be experienced, before it can be confidently promoted and therefore what better medium ,than the word of mouth publicity , which the direct selling offers”

As Product Head of Sharp Business Systems India Limited, Shuvendu Mazumdar commented, “Unlike other air purifiers employing passive method that require the air to pass through a set of filters to clean and recycle the air, Sharp enjoys a competitive edge when it comes to Air Purification Systems as it incorporate an active method that reduces suffocation/ staleness by generating fresh air.” Plasmacluster Ion Technology Mimics Nature by generating Positive and Negative Ions which are released into the air, then reaches out to the surface and the corners of the room destroying infection causing germs & irritants like allergy & asthma triggers, e-Coli, Influenza Virus, H1N1, fungi, pollen etc. This also eliminates bad smell and VOC’s. “Clearly there is a consumer need that is not currently being met. We will use the knowledge gained from consumers to further advance the penetration into this thinly tapped market” he added.

The effectiveness of Plasmacluster Ion Technology has been proven by more than 22 independent and renowned research organizations across the world. This technology won the Invention award in Japan in 2008 and more than 4 crore units have been sold worldwide since then making it truly the next generation Air Purification System.

Availability: Sharp air purifiers will be available on their e-Store and other regional retails in Delhi, Mumbai, Kolkata and Bangalore. They are available as redemption products on the e-Store with retail prices in other Sharp stores being Rs. 11,990/- and Rs.14, 990/- for the car air-purifier and indoor air-treatment unit respectively.

For further information please visit http://www.sharpproducts.in or http://www.sbsil.com