Ericsson, the world' leading provider of telecommunication equipment and services, and Etisalat, one of the largest global telecommunication companies, jointly demonstrate innovative Mobile Healthcare solution during the Dubai GITEX Technology week. GITEX, the Middle East's largest information and communication technology forum is held October 18-22. It is one of the world's primary industry events that witnesses participation and exchange of know-how by global ICT leaders.

At the event, the two global players will showcase the innovative Mobile Healthcare solution, which brings technology further and contributes to a country's growth by serving as a one stop solution for healthcare development. In addition, it enables sustainable growth in the country.

On its booth, Etisalat which utilizes the ICT infrastructure of leading global telecommunication service providers by pioneering innovative healthcare solutions to the marketplace, will demonstrate the added value of the solution. Partnering with Ericsson, Etisalat offers an opportunity to customers to benefit from the state-of-the-art technological advances through complete outsourcing solutions.

According to Abdulla Hashim, Senior Vice President, Business Solutions , Etisalat , "The Mobile Health Solutions which we are showcasing at our stand in association with Ericcson is a great example of how such value added solutions can provide access to timely and accurate information that enables healthcare providers to make improved decisions. Such solutions can help improve the healthcare standards and reduce the burden on the healthcare systems in the UAE."

In the words of Ganesh Govin, Director Multimedia Business for Ericsson, the partnership between Etisalat and Ericsson will strengthen the strategic alliance and the partnership between the two companies. "We are glad to partner with Etisalat in demonstrating solutions that support Ericsson's initiatives of raising people's standards of living and providing them with vital health benefits. Ericsson Mobile Health services can be a major catalyst for social and economic empowerment for people and improving their quality of life." Govin said.

Such a solution is applicable to the Gulf healthcare industry, which is set to grow exponentially in the near future. Currently undergoing major health reforms ranging from establishing new regulations and funding/payer models to growth in private healthcare investment and appropriate personnel staffing, the healthcare industry in the Gulf region tap in on Ericsson Mobile Solution.

By leveraging the high-reach and affordable mobile communications technology, Ericsson Mobile Healthcare paves a way towards a sustainable healthcare development, industry experts argue. Such a solution is an innovative breakthrough in the healthcare sector for it provides enhanced mobility of healthcare payers. The solution which is a crossbreed of the latest mobile ICT and healthcare provides unique opportunity to bring benefits to all stakeholders - healthcare service providers, health insurance companies, state and local government, operators and healthcare payers.

Ericsson Mobile Healthcare solution presents a win-win opportunity for all stakeholders.

The solution provides a myriad benefits: reduced delay of patients receiving care and filling the void in shortages of healthcare workers; controlled access to patient and medical data; supporting improved clinical outcomes - longer life span, overall healthcare payers' better quality of life, especially for senior citizens, and decreased contraction of diseases; integration with legacy equipment to protect investment and allow re-use; reduced healthcare spending; flexible deployment; lean carbon technology.

Worldwide trends such as implementation of Electronic Medical Records, and innovation in Pharmaceuticals and Medical Devices, underpin the growth that the region is set to experience. Hence, access to timely and accurate information that enables healthcare providers to make better decisions will help improve healthcare.

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