"Mobily" integrates Twitter with Customer Care System

Mobily is jumping for a more-developed way to interact with Twitter users by integrating Twitter usernames with its internal system for customers care CRM, which will allow Mobily Social media team to get to the user's full information and history once users tweets to @Mobily1100 (Mobily's account on twitter for customer care).

The information technology team in Mobily has worked very hard to develop such system in corporation with customer care team, the step that will drive the company to Excellency in customer care services.

Mobily initiative will be counted as the first from its kind in telecommunication companies all around the world.

This method mainly allows Mobily's customers to add their usernames to their information in customer care database, and then they will get instant response to their complaints or enquiries through Twitter easily.

Mobily said that the process of this method is to reply to customers' inquires or complaints immediately in a (mention) with request number and they'll be provided with the details through their personal accounts on Twitter automatically.

Mobily is giving its customers the opportunity to try this creative method by following very simply steps; starts with following Mobily account for customer care (@Mobily1100) then tweeting. The users will get mentioned with http://www.mobily.com.sa/TwitterPortalIntegration/ to update their information in the customer care database by adding their twitter usernames.

Mobily's CEO Khalid Al Kaf said that "Mobily is well-committed to serve its customers by launching such initiatives,"

He added "Technology revolution and social networks have become the backbone of our daily lifestyle and Mobily will pay the effort to enrich its customers with different applications and products which allies with the company strategy in customer care".

Mobily's CEO thanked the IT team for their great effort and all the other teams who incorporated to make this achievement.

Mobily started to involve in social networks very early and supported the culture of communication through social media within its environment.

Facebook, YouTube and Google+ have very well active account for Mobily to get in touch with its customers more easily.

-Ends-

Posted on: Jan 22 2012

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Category

Description

Telecommunications

http://www.mobily.com.sa
Country: Saudi Arabia

Mobily is the official brand name of Etihad Etisalat, the 2nd mobile service provider in the Kingdom of Saudi Arabia. Established in accordance with a 2004 royal decree, the ownership of the company is two-fold: A Saudi ownership, comprising public investors holding 20% of the company’s shareholding, while private investors own a 45% stake. The balance of 35% is owned by the Etisalat of UAE.

Mobily launched its services on the 25th of May 2005 and in less than a year since its launch, Mobilys customers have reached 3.8 millions and more than 6 millions by 2006, beating the record in the Middle East and North Africa. Today, Mobily network is in all cities and major towns. This is in addition to more than 22,000 kilometres of highways so far, covered by Mobily independent coverage.

Mobily has also launched 3.5G services on the 27th of June 2006, covering 19 cities in the kingdom. By the end of 2006, Mobily had more than 500,000 active subscribers in the 3G and 3.5G, being described as the biggest 3G mobile operator in the Middle East.

In terms of services, it is worthy to mention that Mobily was has been leading in introducing new services and innovative packages in the Kingdom such as MMS, LBS, international roaming for prepaid SIM cards in addition to GPRS and GPRS EDGE roaming, as well as other services. Mobilys workforce exceeds 2700 employees with 82% of them from Saudi Arabia, and was the first to introduce female sales outlets in the telecom sector.

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