Mobily is the official brand name of Etihad Etisalat, the 2nd mobile service provider in the Kingdom of Saudi Arabia. Established in accordance with a 2004 royal decree, the ownership of the company is two-fold: A Saudi ownership, comprising public investors holding 20% of the company’s shareholding, while private investors own a 45% stake. The balance of 35% is owned by the Etisalat of UAE.

Mobily launched its services on the 25th of May 2005 and in less than a year since its launch, Mobilys customers have reached 3.8 millions and more than 6 millions by 2006, beating the record in the Middle East and North Africa. Today, Mobily network is in all cities and major towns. This is in addition to more than 22,000 kilometres of highways so far, covered by Mobily independent coverage.

Mobily has also launched 3.5G services on the 27th of June 2006, covering 19 cities in the kingdom. By the end of 2006, Mobily had more than 500,000 active subscribers in the 3G and 3.5G, being described as the biggest 3G mobile operator in the Middle East.

In terms of services, it is worthy to mention that Mobily was has been leading in introducing new services and innovative packages in the Kingdom such as MMS, LBS, international roaming for prepaid SIM cards in addition to GPRS and GPRS EDGE roaming, as well as other services. Mobilys workforce exceeds 2700 employees with 82% of them from Saudi Arabia, and was the first to introduce female sales outlets in the telecom sector.